If you are looking for the six secrets to achieving optimal search engine rankings than look no further. In reality, the secrets are not really secrets at all, they are mundane tasks that most people simply do not like doing. Realizing the top ranking on a highly coveted keyword requires a marathoner mindset, unfortunately most people are looking for immediate gratification.
So your goal is to reach the top of Google, well then don’t rely on luck because it won’t get you there. There are two important requirements for being number one and they are; understanding the six search engine optimization tactics and designing a site that is search engine friendly. Conquer these two animals and you are half way to the top. Without a search engine optimization (SEO) plan you are probably kidding yourself.
Get Over the Big Terms and Acronyms, This Is Not Rocket Surgery
SEO uses lots of fancy words and acronym, but don’t confuse this with the actually SEO tactics that you must do on a daily basis. Words like backlinking, site layout and bots make the whole process very intimidating, and again, it’s not. Follow the six strategies listed within this article and you will have a winning SEO plan.
How to Optimize Your Website
If you are ready to do it here is the Holy Grail of SEO. Is it really this easy? Do these tactics really work? You bet they do, but with that said, I must tell you that they are not immediate, but once achieved, they are lasting. Good SEO strategy can create huge returns over the long run, not so much over the short haul.
Select the Desired Keywords and Scream It from the Mountain Top.
Keywords are king and if you choose the wrong ones you will attract the wrong kind of traffic to your website. Keywords rule because they will be used to create website content, title and description tags, ads that lead visitors to your website, backlink anchor text, your domain name, and any other marketing content you create online.
High Quality Content:
If keywords are King then content is queen. Your content must be relevant and of the highest quality. The higher the quality the longer your visitor stays on your site the higher you will go. Spending the extra time to make sure your keyword is everywhere throughout your site is very important, and equally important is increasing the quality of your content every time there is an opportunity.
Site Layout:
The search spiders do not give high rankings to fancy sites, so it is important to keep you site simple. Spiders operate on mathematical equations not emotion, they are blind to images. We know that we must have good keywords; good content and now we are saying your site must be laid out is a simple way. Remind yourself as to what the spider likes to eat and put lots of food on your site
Get Your Link On:
If you have a lot of incoming links to your site from high quality resources that are relevant to the subject of your site, this is a real plus with the search engine bots. Having a lot of other sites that link to yours means that your site is noteworthy and you will receive better search engine rankings.
Get Your Social Networking Shoes On:
Do not forget to promote your site on as many social networking sites as you can. Posting, tweeting, blogging and joining networking sites is a great way of driving traffic to your site and the search engines like to see links to your site on many of these sites.
The Marketing Venues:
With all the venues available for free, it is important to set a goal to put at least 5 to 10 posts a day that link back to your site. Whether you blog, video market or do article submission there are many technologies that can help leverage much of the work that you have to do. Optimize your site with the right keywords, content and links and then go scream it from the mountain.
Just as in farming you have to cultivate the ground, plant the seeds and water them. SEO is no different. In the beginning it seems that you do a lot of work and receive little reward and in the end it will seem that you do little work for huge rewards, thus is the nature of farming and search engine optimization.
Tom McMurrain, the creator of The Lead King provides mentoring through his FREE video program called The Unfair Advantage. If you want to have The Unfair Advantage Click HERE Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.



