The real truth about generating and closing an MLM lead is that you should keep in mind you’re talking about people and not a list of emails or numbers. Same as other businesses, you need trust. You’re selling a product that the customer needs.

The best MLM leads where a prospect is already sold aren’t hanging from the trees or old lists that have been around the block a couple of times. So where can you find an MLM lead that no one else has? Two ways you can do this.

Fast and easy way to get hold of a large number of MLM email leads is to use a lead generation service. Do a trial run with a sample batch. Make sure you mention you’ll be verifying how fresh each MLM email lead is.

You might also want to find out if your leads have been oversold. As in whether you’re competing with four or five others trying to sell to the prospect. You just need to make sure you’ll be getting enough conversions to keep you in business.

Another way to generate leads is to do it yourself, with a website or a blog and an opt-in email list. All you have to do is offer the product along with your sales pitch. Throw in plenty of advice, and make sure the opt-in email list is out front and center on every page.

You can promote the opt-in email list through social media to your friends and connections on twitter, facebook, youtube and other networks. If possible, also throw in a free e-book to attract signups. The e-book will also help you in your sales pitch, since the prospect will already be aware of all the details and benefits of the product and the downline.

This helps because it’s not good form to start off by focusing on your product and the downline. Start with a few questions about the prospect’s intentions. First you need to find out whether the prospect is in the market for the product.

Then check whether he or she is ready to buy or just collecting information. Two or three questions will clear out all the dead-enders and leave you with a solid list of ready-to-convert prospects. Once you’re at this stage, make your pitch. Sell the product and sweeten it with the pot of gold in the downline.

Many MLM marketers go the other way around, trying to convince people to buy a product because of the downline possibilities. That is just so wrong on so many levels. The right thing to do is to find an MLM lead who needs your product, uses it, finds it helpful and so happily sells it forward to friends and contacts.

Eric McMillan is an online marketer and business owner. Go to his website today for extra info on closing a MLM Lead. If you are sick and tired of struggling, get Eric’s Brilliant MLM Lead Explosion Today!