Many people become apprehensive when they think about prospecting people into their mlm business, people often think of cold calling and going up to strangers in shopping malls trying to convince them to join up with their opportunity Not a pretty picture!
Is there a better way?
There is for sure. There are systems now available to create and followup leads online. It’s unquestionable that utilising the internet we can find hot qualified leads all day long.
By using an mlm prospecting system we can cash in on the leverage that the internet offers us. Many different companies have developed systems but you need to pick one carefully as not all are created equal.
Here are some of the things that an effective MLM prospecting system will do for you…
1) A web page that will act as a lead capture page, this is where your potential prospect can enter their name and email address. Your purpose will to be to drive traffic to this webpage, it will need to be specific to the niche you are involved with. As an example I have created my capture page so it directly targets those who are looking for more success in their MLM business and wish to leverage the internet to create massive downlines. I deliver the solutions that they are looking for. If my visitor likes what they see, they will then give me their details in exchange for more information. This system brings me qualified leads daily..
2) Now that person is in the system the follow up process will begin. If your using an internet based mlm prospecting system the whole process can be automated using email. You want to be using an autoresponder system like Aweber or Getresponse, then you only have to write your emails once and set up when you want them to be sent out. Your prospect will then receive regular emails from you and you have the opportunity to brand yourself as a leader and offer value (don’t keep trying to sell them stuff! They will soon hit the unsubscribe link) Personally if a prospect has given me their telephone number I like to call them to connect on a more personal level, it really increases conversion rates big time.
3) Ongoing training is offered to your prospects through your emails. If your in with a good prospecting system then you’re going to have your own training centre where your subscribers can watch video training and have access to audios and written material. Once you are giving out some great information people will actually look out for your emails because they know that they are going to get some very useful information from you.
4) Sometimes you should offer your prospects a product to purchase. It needs to be something that will give them some really good value and that they can benefit from. As you have been building a relationship with your prospect by giving great free training you are going to get more sales because people will have come to trust you.
5) You can use your prospecting system to slowly increase exposure to your primary business and show your prospects what you do. You can have links to company reviews, videos, webinar invitations etc… Don’t hammer them with your opportunity but be sparing, but I can assure you many more folks will actually take the time to look at what you are recommending if you have been offering value to them previously.
You will quickly become an expert to your subscribers because of all the great stuff you have taught them! This is positioning you as a great leader and putting you in a position for far greater success. You always need to remember that people join people rather than a business. I’m sure you would have seen it before but there and already thousands of distributors promoting company replicated website without previously connecting with their prospect and expecting them to sign up. Unfortunately this strategy hardly EVER works
You absolutely must have a system for MLM prospecting in your business if you are going to increase your results. If you want to take your business to the next level go to my MLM marketing blog


