What do you do when you lose your job, and you are dead set on never looking back at Corporate America? Easy. You start your own business with as little money as possible. And for those who say it can’t be done, you obviously don’t know my story and how I implemented a low-cost MLM lead generation strategy in no time to get things going.
MLM lead generation isn’t hard. But, profitable MLM lead generation-well that’s another story. The key phrase “MLM lead generation” returns just shy of 5,000,000 results in Google as of this writing. That’s a lot of competition for anyone trying break into internet-based network marketing and generate MLM leads online. But that number is more bark than bite. The truth is that you can absolutely swipe your fair share of free targeted MLM traffic if you stick to the following cost effective MLM lead generation formulas.
Social media is a wide-open free-for-all MLM lead generation goldmine. And if you’re not dipping your hand in the cookie jar, you are just plain foolish. It is no secret that multiple six-figure incomes are being manufactured by many thanks to free social media traffic that produces high quality MLM leads.
Think about it. Network marketing is about people coming together, forming relationships and sharing with one another. It makes sense then, that social media provides the perfect platform for people to connect and find out what others are up to. And this in no way excludes communicating about your MLM business as long as you do it with sound attraction marketing principles in place.
Social media has the ability to present information in a very personal, non-pushy fashion. This goes a long way towards branding yourself and letting your target audience know about you without coming off as if you’re pitching and selling. In other words, with attraction marketing becoming prominent in network marketing and MLM lead generation online, social media ties in beautifully with its principles. Not to mention your prospect pool is huge. To date, Facebook alone has 450 million users. So even if you added 20 friends a day, you’d still end up with a nice, but minuscule list compared to the total Facebook population. Oh, and did I mention this tactic is totally free?
Want to be helpful, and get rich at the same time? Start writing. Seriously, I know there are a lot of different tactics in the MLM lead generation toolkit, but this one just rocks and it is by far one of my favorites. It also happens to be very profitable and serves an important dual purpose. It helps you establish much needed authority in your niche and also helps you build a strong back link farm wicked fast assuming you have the right tools and strategies in place.
What better way to accomplish this and project a strong, trustworthy brand image than by popping up all over the place when people search for you? If you show up on related searches to network marketing or MLM lead generation, for instance, your target audience can’t help but perceive you as being an industry authority. Through the natural laws of perception, people will gravitate towards you and eventually extend their trust to you simply because you have something they want: inside knowledge.
Your job is simply to be compelling, helpful and valuable to your readers. Take the time to do solid keyword research on your niche topics and make sure you always give your readers a conduit or call-to-action to follow you. If you get this right, you’ll basically dominate the Google search ranks and you’ll enjoy one of the true killer MLM lead generation strategies on the internet today. Not to mention, writing and submitting articles to directories is…you guessed it: free.
Want a ready-made list? Then list builders is your ticket. But I gotta tell you, this one’s not my favorite strategy as it can be a little tricky to hit the bulls eye at times. However, if you stick with it, you will definitely get leads. And as far as MLM lead generation goes, list builders is still one of the most effective and low-cost options out there.
The idea here is to create solo ads that you can send to a captive targeted audience. If at this junction you don’t know that other network marketers comprise your primary MLM lead generation target, then I suggest you head over to the resource page on my blog (see resource box below), and you quickly get your hands on Mike Dillard’s Magnetic Sponsoring. Read it till it’s second hand knowledge to you and ask questions later.
Anyway, the reason list builders rock is because most of the members of the list are prime targets to your MLM business. Unfortunately, they might also be trying to promote the same services, products and opportunities you are trying to promote. So saturation can be somewhat of an issue. However, as I said before, if you get creative and master your copywriting skills, you will find some winning ads you can set loose and still make money with. For the price, this is still a great MLM lead generation strategy, albeit not my favorite.
Now, before we close I want to remind you that 90% of your marketing will not work most of the time. Accept it and understand that you’ll make most of your fortune through 10% of the marketing that does work. Same goes for MLM lead generation. Try, and try again until you hit your winning strategies and then concentrate your efforts on those MLM lead generation channels that are actually making you money. More importantly, find a mentor that is already having success with the strategies you are interested in and follow their lead to success.
The critical objective is to remain determined and focused on the task at hand. This isn’t a sprint. It’s a marathon. So don’t expect results in a day. It may take a few weeks for any significant movement, but once it does, it will be well worth the effort and wait. So get hopping and start working on one or a couple of these strategies. If you’re patient, I guarantee it will pay off big.
Camilo Machado is a proud father, a husband and a passionate internet marketer. He loves talking marketing, branding and helping people put moola in their pockets. If you’d like to learn what else he knows about generating MLM leads, head over to his network marketing training blog for more free tips and strategies.
