Lia Sophia is a retailer of fashion jewelery; it is sold thorough a multi level marketing network consisting of home based party plan advisers. The company is more than 30 years old and operates all over the USA and Canada. They do not require advisers to carry any inventory or sales stock and offer a generous product guarantee to customers.
The sales force of advisers is structured using the multi level marketing model. This means that each adviser can earn money in two ways. Firstly by making direct product sales, primarily through parties, catalogs and their own websites. Secondly by recruiting advisers into their own business and making a commission from their sales down through several levels.
The main method of making direct sales is through the party plan technique. The way that this works is that an adviser will approach someone to hostess a party. The hostess will invite their neighbors family and friends to a jewelery party. At this party the adviser will show and demonstrate samples of jewelery and distribute the product catalog. Guests are then able to examine the jewellery and choose what they would like from the catalog and approach the adviser to become the hostess of their own party. The hostess is rewarded for a successful party with free and discounted jewelery for herself.
Lia Sophia jewelery is a member of the Direct Selling Association. This means that they have made a pledge to follow the DSA’s code of ethics. This code of ethics has provisions which protect the associates and gives certain standards of company conduct. The code also protects the customer and gives certain expectations to the associate dealing with customers.
The jewelery sold is in demand. The pieces are fashionable, so as fashions change there will be repeat customers. In addition the pieces are of high quality, and of reasonable price. The pricing structure is further enhanced by monthly special offers and a “save plan” where if three pieces are bought then the third is at half price. In addition to reassure customers there is a 45 day money back guarantee and a lifetime replacement guarantee.
The business opportunity that is offered is also in great demand. There are a wide range of needs addressed. Many people take up the opportunity simply to be able to get cut-price fashion jewelery for themselves and their immediate family and friends. A number of people are looking for a small part-time income and find this to be a flexible and lucrative option. Then there are people who want to become managers and build a full business this company is ideal for people who want to do that too.
This company tries to make it easy to succeed, and has the needs of someone who is new to direct sales and MLM in mind. There is a special program for new advisers during the initial 15 weeks; there are also excellent online training options, and training DVD which is part of the starter kit. All of this is backed up by the support that will be given by the recruiting adviser.
Lia Sophia offers a great business opportunity for everyone. They asked specially in tune with the needs of working moms. The company has been successful for a long time; they have tested their sales model and their sales materials and methods. The training is excellent, particularly for a beginner. This is an opportunity that can be highly recommended.
Lia Sophia jewelry is an example of one of the many products that can be sold through a home-based business. MLM overviews provide you with rankings and suggestions of both new and tested companies in the marketplace.
