World Ventures founders Wayne Nugent and Mike Azcue wished to combine the best of the internet and the travel industry in order to create a travel-based MLM company. They launched it from their office in Las Vegas in December 2005. The company now runs completely in the black, allowing members to travel as well as sell travel packages themselves.
President Robert Oblon and Chief Marketing Officer Dan Stamen currently provide leadership for the company. Grant Merz is the director for the company’s Dream Trips program. This program allows its members to travel, taking advantage of World Ventures’s bulk trip purchases at a greatly reduced price. Members can choose from vacations in the US, cruises, and stays at luxury hotels abroad.
World Ventures’s exclusive travel provider is Rovia, which is in partnership with many fantastic vacation providers such as Carnival Cruise lines, Royal Caribbean Cruise Lines, Go Go Vacations, Melia Hotels and Resorts, Riu Hotels and Resorts, Funjet Vacations, MLT Vacations, Outrigger Resorts, Elite Island Resorts and Barcelo Resorts.
The founders of this company wanted to create a business in which people could not only travel but also become Leisure Travel Consultants (LTCs), selling vacations through Rovia. LTCs gain access to a custom website, earning commissions on travel booked through the website. They also get commissions for recruiting others to become LTCs. These websites only sell vacations through Rovia, but they do not make the members actual travel agents.
Many of the company’s LTCs feel disappointed, so they eventually leave the system. This is because although the world-wide travel industry is upwards of $8 trillion, it is a very competitive marketplace. Leisure Travel Consultants are encouraged to present their websites to family and friends in order to make sales.
Showing a website to family and friends is not necessarily the best way to promote it. The number of visitors will be predictably limited. Marketing is both a science and an art, so it is impossble to enjoy success without having undergone specialized training. Luckily, marketing programs exist to train people how to sell successfully with any company or product.
Many of these programs are available online, and allows for more flexible learning schedule than a traditional marketing school. It is possible to learn marketing while working on a full-time job at the same time. Many marketers their current job incomes for incomes earned from their websites, once they have learned the fundamentals of marketing.
I’m sure that the founders of World Ventures had the best intentions when they encouraged their members to become resellers. Their members, ironically, will achieve greater success if they pursue their marketing knowledge from a different source.
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